While Haddad Group has established a strong global footprint, we remain deeply rooted in our home markets across the MENA region and Middle East. For over two decades, we have been a leading supplier of premium bedding and textile solutions to businesses and consumers throughout the region.

Our in-depth understanding of local preferences, regulations, and market dynamics allows us to tailor our products and services to the unique needs of our regional clients. Whether you're a small boutique retailer or a large-scale institutional buyer, Haddad Group is committed to delivering the quality, reliability, and responsiveness you expect.
As a prominent supplier of commercial-grade linens, the group has forged long-standing partnerships with some of the most prestigious hotel chains and hospitality providers in the Middle East. Our dedicated team works closely with each client to develop customized solutions that enhance the guest experience and exceed industry standards.